Privacy Policy

Formalactis
Data Protection Statement

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Upgrade: 09/2018

This data protection declaration gives you an insight into the processing of your data at Formalactis. It applies to all websites, apps and other services and facilities offered by Formalactis.

How to read this data processing statement: We offer you different ways to read this data processing statement. In this section, first of all, you will find some basic information. Then we have divided this data processing statement into chapters according to the topics of interest to you. If you are already an "expert", you can now consult the individual chapters directly in this section.

We have preceded each chapter with a short introductory text. In it we briefly summarize the content of the chapter. If you want to have a quick overview of all data processing, we recommend reading the introductory texts. If you would like to know the details you can click on "read more;" underneath the respective introductory text. You will be shown the full content of the chapter.

Where possible we have given up references in the text. This way you will receive full information in whatever chapter you are in. Ciò it means that if you read the declaration on data processing from the beginning to the end, there will be repeating steps. We could not avoid all references in the text. For example, we have grouped all country-specific data processing operations into one chapter and refer to that chapter when there are country-specific data processing operations.

For which offers and services this data processing declaration is valid: The type and modalities of data processing carried out by Formalactis are similar for most of our offers. Therefore, this declaration on data processing applies to all the services and performances that we offer to our customers in Europe. Ciò it applies regardless of the platform on which we offer the service: website, app, in stores, on the phone, at events or via social networks. For the sake of simplicity, we use the term "services" in these "normal cases".

What you find out with this data processing declaration:

• What data is stored by Formalactis.
• What do we do with this data and what they are needed for.
• What data protection rights and what options are available to you.
• What technologies and data do we use for personalisation and shopping; how we adapt our services and content to offer you a safe, simple, uninterrupted and individual shopping experience.
• What technologies and data we use for advertisingà including tracking technologies.

If you have any questions about this declaration on data processing or in general about the processing of data at Formalactis you can contact info@formalactis.com at any time.

1. What data is processed by Formalactis?

Formalactis offers several services that you can use in different ways. Depending on whether you contact us online, on the phone, in person or otherwise, different data from different sources come into play. Much of the data we process is communicated to us by you when you use our services, for example when you get in contact with us and register with us with your name, email address or address. We receive però also technical data on the equipment and on the’access data which are automatically collected during the’interaction with our services. These may refer to the type of equipment you use. We collect additional data on the basis of analyses that we carry out (e.g. in the context of market research or customer evaluations). If necessary, we also receive third-party data about you, e.g. economic information services or payment service agencies.

If we talk about "data" we're referring to personal data. This is information by which we can identify you immediately or in combination with other information. Examples: Your name, telephone number, customer number, order numbers or your email address. Any information that does not allow us to identify you (even in combination with other information) is considered non-personal data. Non-personal data is also referred to as anonymous data. If we combine personal data with anonymised data, all data in this data set applies as personal data. If we delete personal data from a data set or a personal information about you, the remaining data from this data set no longer counts as personal data. This procedure is called anonymisation. In principle, if we ask you to provide certain personal information, you can of course refuse to do so. You decide what information you wish to give us. This is possible for you; we will not be able to offer you the services you want or we will not be able to offer them to you in the best possible way. For example not è you can have parcels delivered to you without indicating a delivery address. If only certain data (mandatory data) are required in connection with a service, we will inform you by marking them accordingly.

1.1. Profile data

Profile data are personal and demographic data about yourself (so-called basic data) and your individual interests that you provide us with when registering a customer account. Profile data includes, for example:

• your first and last name;
• your contact details;
• your preferences, e.g. about brands, product types or style;
• demographic data such as gender, age; and place of residence.

The required data are usually your name, address and email address, as well as the password you have chosen. Your email address and password will constitute your login credentials.

For the use of services for a fee, with limited access or personalized may also be required additional mandatory data, such as your date of birth or title (for example "Mr / Mrs", in order to direct you to the purchase page of the Formalactis site corresponding to your gender).

Profile data may also contain additional data about yourself and your interests. These can be collected either as part of your registration for the service or at a later date. Ciò è for example, if you add voluntary data to your profile or if you want to use your customer account to register for a service that requires additional mandatory data.

Council

If you are connected via your customer account you can view, and in most cases also modify your data directly, e.g. to update your address after a move.

1.2 Contact data

If you contact us, we will collect your contact details. Depending on how you have contacted us (e.g. by phone or email) your contact data may consist of your name, postal address, telephone numbers, fax numbers, email addresses, details of your social media profiles (e.g. we receive your Facebook ID if you contact us via Facebook), user names and similar contact data..

1.3 Purchase data

If you order something from Formalactis, we collect your purchase data. The purchase data may, depending on the type of sale and processing status, include the following information:

• order number;
• details on purchased products;
• data on the means of payment;
• supply and billing addresses;
• communications and messages in relation to purchases (e.g. declarations of withdrawal, complaints and communications to customer service);
• status of delivery and payment, e.g. "Completed" or "Shipped".
• status of return, e.g. "Successfully completed";
• data on the third party service providers involved in the execution of the contract (in the case of mail order could be the shipping number of the courier service).

1.4 Payment data

We offer you payments by bank transfer that will be made only after the confirmation of the order by the staff Formalactis. We transmit to our payment management services only those data that are necessary to carry out the payment.

Payment details can be, for example:

• billing addresses;
• IBAN and BIC or account number and bank code;
• solvency&agrave data;;

1.5 Interest data

During your interaction with our services, data arise that allow us to know the content, themes, products, product ranges or brands you are interested in. For example, from your purchase data, the content of your wish list. Così in the next search you make, we can show you the products that are probably most relevant to you first.

1.6 Communications, content of interviews

If you communicate with us or other users by telephone, mail, social media services, contact forms or otherwise about our products (e.g. product evaluations) or other topics, we will take note of the content of your communications.

If necessary, we will forward your communications to the offices responsible for your topic, possibly our partner companies or manufacturers. In the case of a possible transmission to another company (e.g. if you give us feedback to the manufacturer of a product) you naturally have the possibility to inform us that you would like your data to be used only by Formalactis. In this case we will not transmit your communication, or we will transmit it only without your personal data, to the competent office, if your question can be processed in this way.

If you send us communications to other users via the spaces provided for this purpose (e.g. product evaluations), these may be published by us as part of our services.

For communication with customers and users Formalactis also uses social network offers such as Facebook, Instagram or Twitter. We use these communication platforms to offer you, in addition to our communication channels, further possibilities of contact and information. Please take into account that we do not have the possibility to influence the conditions of use of social networks and the services they offer and that we have a limited influence on their data processing. We therefore ask you to check carefully what personal data you send us via social networks. We have no opportunity to influence the behaviour of social network operators, other users or third parties who may collaborate with social network operators or use their services.

1.7 Social network data

Eventually social network functions are integrated in Formalactis services. These could be messaging services and so-called social plug-ins or social logins such as "Register via Facebook". If you activate or use these services and are a member of the respective social network, we receive data from the respective operators through which you may be identified. We normally receive the following data from social networks:

• your public profile data deposited with the social network (e.g. name, profile);
• data on the type of device used by you;
• l’Profile ID at the respective social network (e.g. Facebook ID).

However, without your consent, we do not receive any data allowing us to identify you or to contact you from social network operators.

In relation to advertisingà through social network we usually receive only information related to the interest and general demographic data for the effectiveness of our ads. For example, a man residing in Berlin, between 25 and 34 years of age, with interest in clothing and shopping, clicked on a specific ad of ours. These data and ratings come from the respective social network operator.

For more information, please refer to the user regulations and data protection notices of the respective operator.

1.8 Location data

For certain purposes, during the use of our services, we also collect the current location data of your device. In this context we use two different technologies.

If you have given your approval to the location services of your device in an app, website or other online service of Formalactis, Formalactis processes the location data collected from your device and made available to us to provide you with location related services.

If you allow a Formalactis app to access your device's location services, your location may be transmitted to us on a regular basis (e.g. even if you do not use the app at that time). Ciò is used to improve the user experience, e.g. by uploading more than one app; quickly uploading content related to your location; location if you use the app in your location or to display push communications based on your location. We do not use this data to compose travel profiles. If necessary, you will receive further information about the location-based service.

In addition, we also collect location data from your device's IP address (up to city level). An anonymized, three-digit shortened IP address is used for this purpose. It cannot be used to identify your internet connection or your device.

This process (so-called geolocation) is used by us and many other online shops, for example, for fraud prevention to identify suspicious orders (in certain pu&ograve situations; it is suspicious if you transmit orders via your customer account from an IP address in a country from which you have never placed orders).

1.9 Photos and other personal content

With some of our specific applications for certain services you can share photos or other personal content with us or other users, communicate with us or other users or customize services (e.g. uploading a photo to your profile, using the photo search of the Formalactis app or if you communicate with a stylist).

1.10 Data for actions and d&rsquo surveys;opinion

If you take part in an offer offered by Formalactis (e.g. a prize game) or a survey (e.g. customer satisfaction surveys in market research), please provide your personal details.

For example, in a prize game we normally ask you for your name and email address so that we can contact you in case of a win and to ensure that each participant can only take part in the prize game once.

In some actions and investigations we can also ask you for further data. Ciò this may be the case if we carry out an action in cooperation with a partner and the partner needs information about you in order to make the winnings available to you. In such cases, we will always inform you separately about the requested data and its use with us.

1.11 Requests for employment

To receive and process requests for employment, the companies of the Formalactis group rely on the central management system of Formalactis SRL.

1.12 Device data and access

When using online and mobile &egrave services; it is inevitable that technical data is formed and processed in order to make the functions available and view the content offered on your device. We define this data category as "device and access data". Device and access data is formed during every use of an online and mobile service. It makes no difference who is the provider of this service. Device data and access data are formed during the use of the device:

• websites;
• app;
• newsletter email (i.e. when your newsletter interaction is detected);
• services based on’location.

Formalactis collects device data and access to online and mobile services offered by Formalactis itself (e.g. Formalactis shop). In addition, Formalactis can also collect device data and access to online and mobile services offered by other companies if they are partners of Formalactis or if they participate in the same online advertising networks (e.g. the "Google advertising network").

Appliance and access data includes the following categories:

• general information about the device, such as device type, operating system version, configuration settings (e.g. language settings, system permissions), internet connection settings (e.g. mobile network name, speed, connection speed) and the apps used (e.g. name and version of the app).
• IDs, such as session IDs, cookie IDs, unique device serial numbers (e.g. Google advertising ID, Apple Ad-ID), account IDs of third-party providers (as far as you use social plug-ins or social-login) and other common Internet technologies, in order to recognize your web browser, your device or a specific app installation.

Example

If you activate the push communication service of a’Formalactis application, for l’identification is given to you in randomly generated and unique push-ID. We then transmit the push-ID together with the push communication directed to you to the push-server, so that it can address it to the right device, i.e. your device.

• Access data that apps and web browsers automatically transmit to every online access on web servers and databases (as part of the so-called HTTP-request). This is standardised information about the required contents (e.g. name and file type of a file retrieved) as well as further information about the access to the server (e.g. amount of data transmitted and error codes), your device (e.g. device type, operating system, software versions, device identifications, IP address, the page you have previously visited and the time of access).

2. Personalized services

The development and provision of functionalities and personalized services has the highest priority for us. Regardless of the location, time and type of equipment used, we offer you an individual shopping experience and an offer tailored to your individual interests. The processing of your data for the customization of our services at Formalactis è an integral part of the services.

Examples

• If you create a wish list while on the go with the Formalactis app, you can open it and edit it later on the Formalactis website.
• If you search for a product on the Formalactis webpage we store the search data. In this way, during subsequent searches on the website or in the Formalactis app, we can first show you the results that are probably more relevant for you.
• If you place a product in your shopping cart, we can advise you, based on your previous orders and returns, to choose the right size.
• If you have ordered a newsletter, we can present you with products that match your previous orders.

2.1 What are personalised services?

By means of personalized services we can offer you better services, moreù practical and moreù safe. For this purpose we use the data stored about you to draw conclusions about your needs and interests. On this basis, we can offer you more interesting, more interesting, more convenient and more secure content tailored to your needs and interests. Of course, you still have access to all content. By means of personalisation, you will see more and more content that is of interest to you or content that is presented specifically for you (e.g. in the form of individual product recommendations).

2.2 Why do I need a customer account?

Most of our personalized services require the creation of a customer account, so that we can store the data we collect about you in a central location.

2.3 What data is stored in my customer account?

Your customer account stores data that we collect from your person, as well as your customer number (CustomerID). The customer &egrave number; a randomly generated sequence of numbers that does not contain any personal data. Your data is combined with your customer number so that it can be linked to your customer account. The customer number also serves as a pseudonym.

2.4 What data is used for customization?

The selection of customized content is made in principle on the basis of all data stored in your customer account.

If device and access data not stored in your customer account are used, they are only pseudonymized for the respective personalization and used for the duration of use (e.g. in relation to your customer number, not for your name or other immediately identifiable profile data).

Not are used:

• solvency data;;
• data for actions and d’

opinion;

• requests for employment;
• communications (e.g. customer service).

2.5 Your possibilities of choice

You can view most of the data we have stored in your customer account at any time. If necessary, you can also change the data in your customer account and thus influence your personalisation, for example by informing us of your preferences.

As far as customization is based on device data and access, you can prevent the detection of this data by deactivating the detection of this data using tracking tools. In this case, keep in mind that you will receive fewer or no personalized services and support. Please also note that the data used for personalised services is also necessary for other purposes (including the provision of our services). The collection of data used for this purpose therefore does not end with deactivation. Advertising; which will be presented to you; which will not be presented to you; which will not be personalized.

 

3. About websites and apps

We use your data for the provision of Formalactis websites and apps. In addition to device and access data, which is formed during each use of these services, the type of data processed and the purpose of processing depend in particular on how you use the functions and services made available through our services. In addition, we use the data generated during the use of our services to find out how our online offer is used. We use this information between l’other in the context of shopping customisation, to improve our services as well as for advertising & personalisation.

3.1 Bidders

You can take over the service provider responsible for the service from the respective website or app.

3.2 What data is collected?

As a matter of principle, we collect all the data you provide us directly through our services.

Device data and access

For each access to our servers and databases, device and access data are formed and recorded in so-called server-logfiles. At the end of the respective session, the IP address contained therein is anonymized at short notice, as soon as the storage is no longer necessary to maintain the functionality of the respective website.

As far as available and activated on your device, we also detect the identification code of your device (e.g. the so-called "Advertising ID", if you use an Android device, or the "Ad-ID", if you use an Apple device). This device code is issued by the manufacturer of your device's operating system and can be read and used by websites and apps to present content to you according to your usage habits. If you do not want ciò you can deactivate ciò at any time in the browser or system settings of your device.

Login

For each user who registers for a customer account or other service we create a password-protected personal access. If you do not log out after logging in with your login credentials, you will automatically remain connected to most of our services. Depending on the type of service, a cookie or comparable technology is used for this purpose. This function allows you to use part of our services even without reconnecting each time. For security reasons you will be asked to enter your password again if, for example, you wish to change your profile data or place an order. You can find further information under "Customized services".

Social Plug-in

Our services may contain social plug-ins ("plug-ins") from different social networks. With the help of these plug-ins you can, for example, share content or recommend certain products to others. Plug-ins are normally deactivated and therefore do not transmit any data. You can activate plug-ins by clicking on the corresponding button (e.g. "Activate social media"). With an additional click on the same button, the plug-in can be deactivated. If the plug-in is activated, your web browser establishes a direct connection to the respective social network. The content of the plug-in is transmitted directly from the social network to your web browser and from this browser to our website. With l’integration of the plug-in, the social network obtains l’information that you have called up the corresponding page on our website and canò it captures your device and access data. If you are connected to the social network, this can be combined with your account on the respective social network. If you interact with the plug-ins, e.g. if you click the Facebook "like" button or write a comment, the corresponding information is transmitted directly from your browser to the social network and stored there. To inform you about the purpose and purpose of the collection of data and about the collection of data and about the further use and dissemination of data via social networks, as well as about your rights in this regard and the possibilities of setting up the data to protect your privacy, please see the data processing notices of the respective social networks or websites. The links for this purpose can be found below. Even if you are not connected to social networks, è websites with activated social plug-ins may transmit data to the networks. Each time you call up a website, you will be prompted to enter a cookie with an activated plug-in; ID. Given that your browser transmits this cookie without requesting confirmation each time you connect to the social network server, the latter may, in principle, compile a profile of which websites the user associated with that identification has visited. In addition, it would be possible that later, perhaps on the occasion of a subsequent connection with the social network, this identification could be matched to a person.

Shopping customization

In our services, the device and access data resulting from the use of the device; analysis of the use that is formed during the use are used for the personalization of the shopping. Depending on the type of service, common tracking technologies using tracking pixels and identification cookies or comparable IDs (so-called tagging) are used. In addition, our advertising partners can also collect your device and access data to provide us with information about your interests and demographic data (e.g. age, gender, region) during your use of our services. In this way we can present you with specific content and/or offers and services, whose content è in accordance with your interests (e.g. product recommendations which are oriented to the fact that you have only looked at sports shoes in the last few days). Our aim is to make our offer as attractive as possible for you and to present you with advertising and advertising material that corresponds to your areas of interest. Of course, you can continue to take advantage of all other content and functions. This onsite optimisation allows us però to show you first and foremost those contents and functions that are most important to you. L’onsite optimisation takes place automatically in our systems, which recognise that users have attracted more products and content in a certain category.

In other services for this purpose deactivate l’web analysis or l’app analysis.

Information about website cookies.

Our websites use cookies. L’acceptance of non &egrave cookies; prerequisite for visiting our websites. Però we would like to point out that our websites may have reduced functionality if you do not accept cookies. In your web browser you can set that cookies will only be stored if you agree to them.

What are cookies?

Cookies are small text files that your browser stores and that store certain settings and data for the exchange with our web servers.

Two types of cookies are distinguished in principle: so-called session cookies, which are deleted as soon as the browser is closed, and permanent/temporary cookies, which are stored for an extended period. We need this storage in order to be able to set up our websites and services in a more user-friendly way; it is suitable for you and therefore makes it easier for you to use them, for example by storing certain settings, so that you do not need to repeat them every time.

The cookies we use may come from Formalactis or from advertising partners. If you only want to accept Formalactis' cookies, but not those of our advertising partners, you can choose a corresponding setting (e.g. "Block third-party cookies" in your browser). Normally the help function in the toolbar of your web browser tells you how to refuse new cookies and make existing ones ineffective. In the case of computers used in common, which are set to accept cookies and flash cookies, we recommend that you log out completely once you have finished using our websites.

We use three categories of cookies for our services:

• Necessary Cookies: these cookies are necessary for the navigation and all’optimal use of the website. For example, these cookies are used to make the shopping cart function. In this way the products remain stored in your shopping cart while you continue shopping. The necessary cookies are also used to store certain settings and keystrokes that you have made so that you do not have to constantly repeat them, as well as to adapt the contents of Formalactis to your individual interests. Without the necessary cookies, the website cannot be used, or l’use èlimited.
• Statistical cookies: These cookies collect device and access data to analyse the use of our websites, e.g. which areas are used in what way (so-called browsing behaviour), at what speed; content is uploaded and if errors occur. These cookies contain only anonymous or pseudonymous information and are only used to improve our websites and to know what our users are interested in, as well as to measure the effectiveness of our advertising. Statistical cookies may be blocked without affecting your browsing or use of the site.
• Marketing Cookies ("Tracking-Cookie"): these cookies contain identifiers and collect device and access data in order to adapt the advertisementà customized on the Formalactis website to your individual interests. Our advertising partners, who operate online advertising networks, also collect device and access data on our websites. In this way, we can also show you advertisingà individually tailored to your interests on other websites or apps of other providers (so-called retargeting). Marketing cookies can be blocked without affecting your navigation or use of the website. It may not be possible to personalise your shopping.

Services based on location.

The functions of some of our apps use the location services of your device to detect location data. Ciò it only takes place for the purpose of offering you app-based services and content adapted to your current location. For example, a pu&ograve app; recommends shops in your vicinity and offers you products adapted to the climatic conditions of your current location. If you allow the app to access location-based services, we will be notified of your place of stay. We do not use this data to compose travel profiles.

Servizio push

Our apps can inform you about certain events or topics, even if you are not actively using the app at that time. Push communications are a specific form of app message that allows us to communicate directly with you. If you do not wish to do so, you can deactivate the push service in your device settings and in the all’settings within the app.

If you activate the push communication service, your device is given a specific push ID. For technical reasons, push messages cannot be transmitted without a push ID. Push IDs are randomly generated, encrypted number combinations.

System authorizations

For certain functions, our apps must access certain interfaces and data on your device. Depending on the operating system you use, ci&ograve requires specific authorization. Below we explain which authorisations (as far as they are relevant for the processing of your data) our apps may require and for what kind of functions they are required. The authorization settings can be changed at any time in the system settings of your device.

• Location services / Location data: L’authorization to’access to the location services of your device è necessary for an app to access the location detected by your device. If you do not allow such access, the display of services according to the location may not be possible or only to a limited extent.
• Messages / Push-Messages: L’authorization è necessary for l’use of push services. In some devices l’authorization è activated as standard for all apps.
• Access to stored photos: L’authorization è necessary for an app to access stored photos (read access) and photos created by the app to be stored (write access).
• Camera: L’authorization è necessary for an app to use the camera function of your device, to take photos or read QR codes. The respective app will only access the camera if you have called up a corresponding app function.
• Call up mobile data (iOS) or call up access to all networks and network connections (Android): During use or l’installation of some apps, these permissions are required to allow the respective app to transmit data via the internet connection of your device (via WiFi or data connection). This authorization may be necessary to transmit the data you enter into the app, e.g. in the context of a search on our servers.
• Delete or edit contents of USB flash drives/SD cards and read contents of USB flash drives/SD cards: These authorizations are necessary to allow the respective app to store data in the memory or in an additional memory used by your device and to retrieve them when necessary. The respective app reads only the data that has been stored in connection with the use of this app.

3.4 Pubblicitàà online/Retargeting

Our websites and apps contain cookies and similar tracking technologies from advertising partners who operate online advertising networks. In this way, our advertising partners can also access your device and access data and can present you with individually tailored, interest-orientated advertisements and apps, including on websites and apps of other providers.

You can deactivate at any time the processing of your data for retargeting
through l’special function that you find at the bottom of each page of the site.

3.5 Usage analysis

In all our services we use tracking technologies to evaluate device and access data. This way we can find out how our users in general use our offer. In ciò we use cookies and comparable identifiers. In this way we learn which content and topics are particularly in demand, which pages of our services are used most frequently, from which region (up to the level of cities and towns;) our services are used and, in general, which type of browser and device our users use.

In addition, we carry out occasional A/B tests in the context of the analysis of use. The A/B tests are a specific variant of the analysis. The A/B test (also known as split-testing) è a way of comparing two versions of a website or app to find out which version performs better or is more efficient; quickly all’user searched content. By creating A and B versions and testing them, you obtain data on the basis of which the decision to modify the services is easier and can be made more quickly.

You can see which tracking tools are used on our websites and apps under "Alerts for individual websites"..

Lì you will also find alerts on the deactivation of the’analysis of fruition.

You can deactivate the processing of your data at any time for the analysis of use.

4. Newsletter

We offer you various newsletter services. You will receive information on the topics covered in the individual newsletters and other alerts when you register for the newsletter service. In addition, there are also service specific newsletters, which are an integral component of a specific service. For example, you will only receive the newsletter if you are a member of our newsletter list. During the use of our newsletter we also collect device and access data.

4.1 How do I register?

We use the so-called double opt-in or single opt-in procedure (depending on the country) to send our newsletters with registration requirement (like the Formalactis newsletters). This means that we only send you a newsletter after you have expressly authorized us to activate the newsletter service. If a double opt-in procedure is required in your country, you must also confirm that the email address you have provided is yours. For this purpose we will send you a confirmation email with which we ask you to confirm, by clicking on a link contained in the email, that you are the owner of the B&B; email address communicated to us. It is possible that we may waive this measure if you have already confirmed to us that you are the owner of the shop by clicking on a link contained in the email.

4.2 Cancellation

If you do not want to receive our newsletter at a later date, you can object at any time without having to pay us any more than the transmission costs at the basic rates. For this purpose, a communication in text form (e.g. email, fax or letter) to the Formalactis company responsible for the newsletter is sufficient. Of course, each edition of the newsletter also contains a link to unsubscribe from the newsletter.

 

4.3 What data is collected?

If you register for a newsletter, we automatically store your IP address and the date and time of registration and confirmation. In this way we can prove that you have actually registered and possibly identify unauthorized use of your email address.

We collect device and access data that are formed during your interaction with a newsletter. For this evaluation the newsletters contain references to image files that are stored on our server. If you open the newsletter, your email program downloads these images from our web server. We collect the device and access data that form in this process in pseudonymized form and under a randomly generated customer number (newsletter ID), which we do not use for your identification without your consent. Così we can reconstruct whether you have opened the newsletter and which newsletter numbers you have opened. The links contained in the newsletter contain your newsletter ID, so that we can identify which content you are interested in. With the cos&igrave data obtained, we compile a user profile for your newsletter ID, which allows us to customize the contents of the newsletter according to your interests and habits and to statistically analyze the use our users make of our newsletter. We only combine this data with the data that we collect in the context of the use of the newsletter.

This customization of shopping è an integral component of the Formalactis newsletter.

You can object to this at any time by deactivating the respective newsletter service. Of course, each edition of the newsletter also contains a link to unsubscribe.

Alternatively, you can also deactivate the display of images in your email program. Però in this case you will not be able to view the newsletter in full.

 

5. Product recommendations via email and push service

In relation to our services we present you information and offers of Formalactis based on your interests. You will receive such individual product offers even if you have not subscribed to a newsletter. For the selection of individual product offers we use, in accordance with the applicable legal provisions, mainly your previous purchase data and your data of interest from which we receive profile and interest data based on the interests and preferences communicated to us.

If you no longer wish to receive individual product offers from us, you can deactivate this service at any time:

• If you no longer wish to receive individual product offers from us, you can oppose us informally at any time without incurring any costs in addition to the transmission costs according to the basic rates (e.g. internet connection costs, postage), e.g. via email. Of course, each email also contains a link to unsubscribe.
• If you no longer wish to receive individual product offers from us, you can deactivate this function at any time in the settings of the respective app via push service. In most of our apps you will find the corresponding function in the "Settings" area under "Communications" or "Push messages".

 

6. How does Formalactis use my data for advertisingà?

We and our advertising partners use your data for advertising & personal data that is shown to you in Formalactis services and on the websites and apps of other providers. For this purpose we and our advertising partners use common internet technologies on the market. In this way we are able to advertise and collect information; more precisely and present to you as far as possible only advertisements and offers that are relevant to you. Ciò allows us to better respond to our users' needs for customization and discovery of new products as well as to interest them in our services in the long term through a personal shopping experience.

6.1 Advertising formats and channels

The advertising formats used by Formalactis and Formalactis advertising partners include social network advertisements (e.g. Facebook Ads, Instagram Ads, YouTube Video Ads) and advertising surfaces managed by advertising networksà online used by Formalactis, such as DoubleClick by Google.

Formalactis does not sell personal data. When our customers request a Formalactis advertising format from Formalactis srl, they do not receive any data allowing them to contact you or to identify you directly without your express consent. Our advertising clients receive only anonymous and aggregated reports with information on the effectiveness and scope of the advertising services provided. These reports are based on Formalactis' findings and also take into account summarized reports that we receive from our advertising partners. These reports show, for example, the effect that our advertising services have had on sales in different customer groups.

6.2 Come usiamo queste informazioni per la pubblicità online in Formalactis

We use the above information in the onsite optimization to present you with the most important tips and content; relevant when searching for a product, calling up your feed or visiting a product section. L’onsite and in-app optimisation is based on cookies and comparable identification technologies for pseudonymised detection of device and access data. This data is not used to identify you personally, but only for the pseudonymised evaluation of your usage. Your data is not permanently combined with other personal data stored by us about you. We may use this technology to present you with advertisements and/or specific offers and services, the content of which is based on information obtained from the device and access data (e.g. advertisements and names; oriented to the fact that in the last few days you have only examined gym clothes).

Se non desiderate l’ottimizzazione onsite, la potete disattivare in qualsiasi momento
tramite l’apposita funzione in basso presente in ogni pagina del sito web.

6.3 in social network

If we place advertisementsà through the advertising formats of social networks (e.g. YouTube, Facebook, Instagram), we have the possibility to transmit information about users of Formalactis services (e.g. device and access data such as cookie ID and advertisingà, email addresses), of which we assume that they belong to the target group of the advertising customer, or if they have certain characteristics (e.g. group età, region, interests), in encrypted form to the respective social network.

The social network will provide the social network; – either on our behalf as executor of an order or with the consent of the respective user – to decipher the data transmitted and presented by us; all’user (if this è member of the social network), within the scope of its existing user relationship with the respective social network, the advertisingà commissioned by us.

If you have given your consent to social networks, you can revoke your consent at any time.

If necessary, you also have the possibility to deactivate the search, use your data for advertising and personal data in the social networks used by you directly with the respective operator. For further information, please contact the operator:

Facebook (Facebook, Instagram):

• Information on Facebook advertisements
• Advertisement settings for Facebook

Google (Google-Werbenetzwerk, YouTube, Google Search):

• Information on Google advertisements
• Ads settings for Google

6.4 on advertising surfaces managed by advertising&agrave networks; online (retargeting)

Advertising partners who operate online advertising networks may use cookies and similar pseudonymised detection technologies of your usage behaviour on the Formalactis websites and apps of other providers on the basis of device and access data. These advertising partners use this collected data to recognise the probability of your belonging to the target group and take account of ciò in the selection of advertisements via advertising surfaces operated by advertising networks; online. This standard technology of the internet is called retargeting. Retargeting enables the insertion of advertisements; possibly relevant to you and the measurement of the effectiveness and scope of the advertising medium, but also the control of our advertising partners' calculations for advertising campaigns.

You can obtain further information from the operators of the respective advertising areas and the online advertising networks responsible for their management.

You can deactivate the processing of your data for retargeting at any time.

Please also take into account that the data used for retargeting is also necessary for other purposes (including the provision of our services). The collection of data used for this purpose therefore does not end with deactivation. The advertisingà which will be presented to you; will not be presented to you; moreù personalized.

 

7. Who are my details forwarded to?

Formalactis forwards data only if ciò è admitted by Italian or EU data protection law. We work particularly closely with some companiesà services, such as in the customer service sector (e.g. hotline service), with companiesà techniques (e.g. for the management of computer centers) or with companiesà logistics (e.g. couriers such as DHL). In principle, these companies are allowed to process your data only under special conditions and on our behalf. Insofar as we use these companies as processing companies on our behalf, these companies are only granted access to your data for the scope and period of time necessary for the provision of the respective service.

7.1 Shipping companies

We work with external service companies (e.g. DHL) for the delivery of orders. These delivery companies receive the following data from us for the execution of their respective orders:

• your name;
• l’delivery address.
• eventually your postal number (if you placed an order with delivery to Packstation);
• eventually your email address (if the courier wants to inform you by email of the estimated delivery time and date).

7.2 Technical service companies

We work with companies that provide technical services in order to provide you with our services. These companies provide technical services, for example, or Amazon Web Services, Inc. As far as they process your data outside the European Union, we may transfer your data to a country with a lower standard of data protection than the European Union. In such cases Formalactis ensures that the companies providing the technical services concerned contractually or otherwise guarantee an equivalent level of data protection.

7.3 Social media networks

In the context of advertising campaigns and in compliance with data protection legislation, we pass on data to providers in the social media network sector.

7.4 Public bodies and other third parties

To the extent that we are required to do so by decision of public bodies or courts, or for criminal and legal prosecution purposes, we will pass on your data, if necessary, to criminal prosecution institutions or other third parties.

 

8. What data protection rights do I have?

You have the following legal data protection rights under the respective legal prerequisites: right to information (Article 15 DSGVO), right of cancellation (Article 17 DSGVO), right to correction (Article 16 DSGVO), right to limitation of the dissemination (Article 18 DSGVO), right to the transfer of data (Article 20 DSGVO), right of appeal to a public data protection authority (Article 77 DSGVO), right of revocation of consent (Article 7 para. 3 DSGVO) as well as the right to object against certain data dissemination measures (Article 21 DSGVO). The contact details for your applications can be found under "Contact persons".

Important notices:

• In order to ensure that in the event of a request for informationyour data is not passed on to third parties, please attach appropriate evidence of your identity to your request and send it to us by post or email.
• You can modify most of the data in the customer account yourself. In other cases, please contact customer service.
• The competences of public data protection bodies are oriented to the headquarters of the responsible office. You can also apply to the public data protection authority of your place of residence, which will forward your personal data to Formalactis SRL, via Somma 80 Sant’Anastasia (NA).
• If you have given your consent to the processing of your data, you can revoke it at any time. The revocation has no effect on the processing of your data carried out before the revocation.

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• You mayor oppose at any time and without giving reasons the processing of your data for publicity purposes, including directadvertising; direct (also in the form of data analysis).
• If we justify the processing of your data with an assessment of interest in accordance with Article 6 paragraph 1 letter f DSGVO (e.g. reporting of solvency data; to an external economic information service, you may submit an application for processing. All’exercise of the appeal please explain the reasons why we should not process your data. If the appeal is justified, we will check the situation and either stop processing your data, or we will adjust it, or we will inform you of our obligatory and protectable reasons which allow us to continue processing.

 

9. When will my data be deleted?

We store your personal data for as long as it is necessary for the purposes of this data processing declaration, in particular for the fulfilment of our legal and contractual obligations. If necessary, we will also store your personal data for other purposes if and as long as the law permits us to do so; further storage for certain purposes, including defence against legal claims.

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If you close your customer account, all data stored on you will be deleted. If the complete deletion of your data is not permitted or required by law, the data will be blocked for further processing.

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The locking is done exemplarily in the following cases:

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• Your order and payment data and possibly other data are subject to various legal storage obligations, which may be those of the commercial code in the tax regulations. The law obliges us to keep the data for tax and economic checks for a period of ten years. We can only permanently delete the data in question when this period è expired.
• Although your data is not subject to a storage obligation, we can, in the cases allowed by law, derogate from an immediate deletion and instead arrange for a blocking at first. This applies in particular to cases in which we may need the data in question for the further performance of the contract or for legal persecution or legal defence (e.g. in the case of complaints). The decisive criterion for the duration of the blockage are then the statutory limitation periods. After expiry of the relevant statute of limitations, the data are permanently deleted.

In the cases provided for by law, we may waive the deletion, as long as the data is anonymised or pseudonymised and the deletion makes it impossible or would seriously affect the processing for scientific research or statistical purposes..

 

10. How does Formalactis protect my data?

Your personal data is securely transmitted by us via encryption. This also applies to your order and customer login. We use SSL (Secure Socket Layer) encryption for this purpose. We also protect our web pages and other systems by means of technical measures against loss, destruction, access, tampering with or dissemination of your data by unauthorised persons.

11. Modifications to this declaration on data processing and interlocutors

In the course of developing our websites and apps and implementing new technologies to improve our services for you, changes to these data protection notices may be necessary. Therefore, we recommend that you read this data protection statement from time to time.

If you have any questions you can contact our data protection officers at any time. The most convenient way; easy to get in touch with these è info@formalactis.it

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Contact details of data protection officers Formalactis:
Formalactis SRL
Via Somma 80
80048 – Sant’Anastasia (NA) - Italy
Telefax: +39 081 530 4744
E-Mail: info@formalactis.com

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12. Warnings about cookies

Here you can find out which cookie we use. To access the overview of all cookies click here [https://www.formalactis.com/cookies].